Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how Book Tailor, Inc. ("Book Tailor") and its Parent Company (collectively, "we," "our," or "us") collect, use, and disclose personal information in connection with our Service at booktailor.com and any related services, sales, marketing, or events.

This Policy should be read together with our Terms and Conditions.

2. Information Collection

2.1 Categories of Information Collected

We may collect the following categories of information:

• Name and contact information
• Billing and shipping addresses
• Payment information (processed through third-party payment processors)
• Email address
• Phone number
• Age
• Gender (optional)
• IP address and device information
• Approximate location data

B. Usage Information:

• Browser and device characteristics
• Operating system
• Language preferences
• Referring URLs
• Device identifiers
• Country or general region
• Location
• Information about how and when you use our Service

C. User Input

• Information provided during the book creation process
• Preferences and selections made while using the Service
• Saved, incomplete, or abandoned book projects

2.2 Methods of Collection

We collect information through:

• Direct user input
• Automated technologies or interactions
• Third-party advertising and analytics providers
• Cookies and similar tracking technologies

3. Use of Information

3.1 Business Purposes

Both Book Tailor and its Parent Company use collected information for purposes including:

• Providing and maintaining the Service
• Processing payments and transactions
• Fulfilling orders and delivering Products
• Personalising user experience
• Customer support and communication
• Marketing and advertising (where permitted)
• Analytics and Service improvement
• Security, fraud prevention, and risk management
• Legal compliance and enforcement of our Terms

3.2 Marketing and Advertising

We may use personal information for marketing purposes, including product updates, promotions, personalised recommendations, and advertising through third-party platforms.

We may send promotional communications to the email address provided in connection with your use of the Service, to the extent permitted by applicable law.

Users may opt out of marketing communications at any time by using the unsubscribe link included in each message or by contacting us at privacy@booktailor.com.

Opting out of marketing communications will not affect essential transactional or service-related communications, such as order confirmations or delivery updates.

3.3 Legal Bases for Processing

We process personal information only where we have a valid legal basis to do so under applicable law, including where processing is:

• Necessary to provide the Service or fulfil a contract with you
• Required to comply with legal or regulatory obligations
• Necessary to protect our legitimate interests (such as operating our business, improving the Service, preventing fraud, and maintaining security), provided such interests are not overridden by your rights
• Based on your consent, where consent is specifically required for certain activities (such as non-essential cookies)
• Necessary to establish, exercise, or defend legal claims.

4. Information Sharing and Disclosure

4.1 Categories of Third Parties

We may share personal information with:

• Service providers and processors
• Advertising and marketing partners
• Analytics providers
• Payment processors
• Cloud storage and hosting providers
• Professional advisers (legal, accounting, compliance)
• Authorities or regulators where required by law

We do not sell personal information for direct monetary payment.

4.2 Third-Party Advertising

We work with advertising and marketing platforms and may share limited information for purposes such as:

• Measuring campaign performance
• Delivering relevant advertisements
• Retargeting or interest-based advertising

Platforms may include, but are not limited to:

• Social media advertising networks
• Search engine advertising providers
• Display and marketing automation tools

4.3 Targeted Advertising Choices

Where required by applicable law, users may have the right to object to or opt out of certain targeted advertising or marketing-related processing.

You may contact us at privacy@booktailor.com to request assistance.

5. Cookies and Tracking Technologies

5.1 Types of Cookies Used

• Essential cookies
• Functional cookies
• Analytics cookies
• Advertising cookies
• Third-party cookies

Cookies help us operate the Service, improve performance, and understand user engagement.

5.2 Cookie Control

Users can control cookie preferences through browser settings.

Where required by applicable law, we will request your consent before placing non-essential cookies or using similar tracking technologies.

Disabling certain cookies may affect Service functionality.

6. Data Retention

6.1 Retention Periods

We retain personal information only as long as necessary for business and legal purposes, including:

• Account information: while the account remains active and as needed for legitimate business purposes
• Purchase records and completed books: up to 24 months from the date of purchase
• Unfinished book projects: up to 120 days from last interaction
• Marketing data: until opt-out or objection
• Payment-related records: as required by law (we do not store full card details)

We may retain certain information longer if required to comply with legal, tax, regulatory, or dispute-resolution obligations.

6.2 Data Deletion Requests

Users may request deletion of their personal information by contacting privacy@booktailor.com, subject to applicable legal requirements.

7. Security Measures

We implement appropriate technical and organisational measures to protect your information, including:

• Encryption of data in transit and at rest
• Access controls
• Regular security assessments
• Employee training and confidentiality obligations

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. User Rights

8.1 General Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

• Access your personal information
• Correct inaccurate or incomplete data
• Request deletion of personal information
• Object to certain processing activities, including marketing communications
• Withdraw consent where processing is based on consent
• Request data portability
• Lodge a complaint with a relevant data protection or supervisory authority where applicable

These rights may be subject to limitations and exceptions under applicable law.

8.2 Exercise of Rights

To exercise any rights under this Policy, contact privacy@booktailor.com. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

9. Children's Privacy

The Service is not directed to children.

We do not knowingly collect personal information from individuals under the age where parental consent is required under applicable law.

If you believe a child has provided personal information, please contact us so we may delete it.

10. International Data Transfers

We may transfer, store, and process information in countries other than your own.

Where required by applicable law, we implement appropriate safeguards to ensure personal information remains protected when transferred internationally.

11. Changes to This Policy

We reserve the right to modify this Policy at any time. Users will be notified of material changes through the Service or via email.

Continued use of the Service after changes become effective constitutes acceptance of the updated Policy.

12. Contact Information

For privacy-related matters: privacy@booktailor.com

For general support and questions: hello.uk@booktailor.com